Built for
Industry Experts
By industry experts.
Leveraging real world experience to solve real world problems.
I'm Ethan Holmes —
founder of BetterHolmes Co.
Full-time Construction Consultant living in Englewood, Colorado with my wife and two young kids. What started as late nights in my garage office/workshop learning to code with microcontrollers turned into solving real world problems that I face on a daily basis.
My goal and intention is to build and share tools that produce better, easier, more trustworthy project documentation — anchored to where things actually happened on the plan.
If you've worked in construction, insurance claims consulting, or property management, you know how much time is spent documenting site conditions. If you're on the receiving end of that documentation, you also know how poor most of it is. BetterHolmes exists to close that gap with location-anchored records people can actually defend.
The depth
behind the tools.
This isn't a software company guessing at what restoration and construction need. The apps come straight out of years estimating, auditing, consulting, and running jobs — and a whole lot of hours in Xactimate and Excel.
Estimating
Xactimate & Symbility
Claims consulting
Invoice auditing
Provenance product + consulting
Project management
Advanced Excel
From Iowa
to Colorado.
One step at a time — from the track, to construction consulting, to garage prototypes, to apps now running on real jobs.
Iowa roots
Born and raised in Iowa, Ethan attended the University of Iowa where he became an All-American track and field athlete and a Big Ten Conference champion. The Midwestern reflex to do hard work, slowly and well, still drives the company.
Construction consultant
Working full-time as a Construction Consultant in Englewood, Colorado — years of consulting and claims experience behind every product decision.
BetterHolmes Co.
Started building documentation apps in the garage at night to solve my own problems — spatial documentation, roof surveys, moisture mapping — because the tools on the market are expensive and still miss the mark.
What’s next
Keep shipping practical tools that solve real problems — including settlement and audit tooling with Provenance — and sharing what I know about estimating, claims consulting, and the software that runs this industry.
The principles
behind every release.
Quality
Tools that earn their place — task focused tools, functionality first, no unnecessary features.
Built for the job
New tech is only worth it if it solves a real world problem at a cost that makes sense. All tools are built to serve their specific purpose and nothing more.
Family first
Everything is built around the people who matter most — at home, on the team, and on the other side of the deliverable.